Retailigence Corporation recently announced its partnership with Toronto-based mobile marketing and consulting firm Mobile Fringe. The collaboration enhances North American shopping centers’ mCommerce efforts in time for the holiday season. Through the integration of Retailigence API, Mobile Fringe can now add on-site product search capabilities for shopping mall applications to ensure quality foot traffic as well as access intent data for marketing optimization and tenant acquisition purposes. “Bringing more foot-traffic to shopping centers and malls has a tremendous benefit to both retailers and the mall owners and operators,” said Jonathan Taylor, Head of Shopping and Lifestyle Centers for Retailigence. “By partnering with Mobile Fringe, Retailigence can combine the convenience of e-Commerce with the social experience of the mall.” Additionally, by partnering with Retailigence, Mobile Fringe can now offer a product search solution to retail and shopping center clients.
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