Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment

Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment
Photo courtesy of Asda

British retailer Asda is enhancing its end-to-end supply chain and retail operations by partnering with Blue Yonder to improve order management. Asda, which operates 640 stores including supercenters, superstores and supermarkets, also will work with Bringg to upgrade its fulfillment capabilities.

These investments align with the company’s intentions to strengthen its omnichannel strategy and a three-year plan to invest $1.3 billion into its supply chain, which were outlined when investors the Issa brothers and TDR Capital purchased a majority stake in the retailer from Walmart in October 2020.

Through the partnership with Blue Yonder, Asda is adopting solutions that rely on AI and machine learning, and to improve customers’ click-to-deliver experiences via:

  • Speed of order processing;
  • Real-time inventory visibility to customers;
  • Pre-sourcing fulfillment options;
  • Fulfillment across channels through connections to the entire supply chain; and
  • Home delivery and store pickup.

Asda will optimize its home delivery, click-and-collect, express commerce platforms and new channels by combining data-based delivery cloud platform Bringg’s last mile services with Blue Yonder’s SaaS native, API-first capabilities.


“Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” said Carl Dawson, CIO of Asda in a statement. “We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments.”

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