Reflektion, an e-Commerce personalization platform provider, launched an email marketing platform designed to extend the e-Commerce merchandising experience to the consumer’s inbox. The platform tailors content individually based on the preferences of each email recipient.
Key benefits of the individualized email content solution include:
Leverages individual preferences and inventory: Each email recipient sees a different assortment of products at open-time, based on his or her recent shopping behavior and history as well as the retailer’s current inventory;
Minimizes distribution of multiple emails to segments for one campaign: Because the solution dynamically embeds relevant email content to individual recipients, marketing teams don’t have to create a complicated matrix of multiple segment-based emails as they deploy a single email campaign; and
Works with all major email service providers (ESPs) including Bronto, Oracle Responsys, Salesforce ExactTarget, Selligent’s StrongView and Vero, without requiring a separate integration.
“While retailers’ web sites have become increasingly sophisticated, email — the one marketing channel customers view regularly — has remained in the old ‘batch and blast’ phase,” said Sean Moran, CEO of Reflektion. “We see a significant opportunity to reverse this trend by extending our individualized e-Commerce platform to shoppers’ inboxes.”
The email platform is an extension of the current portfolio of Reflektion solutions, which all are designed to leverage the historical preferences and current intent for individual shoppers. The personalization suite includes on-site merchandising and site search functions.