Raley’s, a chain of supermarkets in California and Nevada, has selected omnichannel commerce solution provider Unata to power its web site and in-store digital experiences.
Raley’s selected Unata to serve as an extension of its digital team due to the company’s omnichannel expertise and ability to power one-to-one experiences across the e-Commerce site — from the homepage to the search function.
With Unata, Raley’s will reinvest and re-launch its e-Commerce site to provide consumers with a more seamless experience. Product updates are poised to help the retailer optimize click-and-collect functionality, so consumers can visit nearby stores to pick up online orders.
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“We are focused on creating a personalized shopping experience for our customers,” said Chelsea Minor, a spokesperson at Raley’s. “New digital opportunities allow Raley’s to better serve our customers in store and at home.”
