Advertisement

Precima Partners With Consulting Firm To Provide Shopper-Centric Retail Services

Precima, a global retail strategy, analytics and software company, has partnered with Winston Weber & Associates (WWA), a retail consulting firm, to provide shopper-centric services to both retailers and CPG marketers.

The companies plan to leverage their strategy, analytics and consulting experience to help retailers focus on sustainable and differentiated growth.

Precima provides analytics, enterprise-strength software-as-a-service (SaaS), cloud-based solutions and consulting support to provide strategic price, promotion, assortment, space and personalized marketing decisions to retailers.

Advertisement

WWA delivers services including strategic planning, organization restructuring, strategic retailer/supplier collaboration, trade promotion optimization, brand marketing shopper insights and category management for retailers.

“Precima and WWA share a perspective on maximizing retailer success by taking a holistic view of the shopper-centric approach,” said Steve Hasen, Assistant VP of Business Development at Precima in a statement. “We consider redesigning their strategic direction, their organization structures, their business processes, the roles and responsibilities of their people, their approach to decision making and the systems and tools required to deliver on the full promise of customer centricity.”

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: