Peer-to-peer resale marketplace Poshmark has launched a new pets category as part of its long-term strategy to grow its business through category expansion.
The launch comes a little less than a month after the company made its market debut with an initial valuation of $3 billion, bolstered by expected growth in the resale sector.
Poshmark customers can now shop for and sell new and secondhand pet accessories, supplies, toys and more for dogs, cats, fish, reptiles and other pets, as well as connect with other pet owners. Even prior to the category’s formal launch, the company says it has seen consistent purchases of pet products on the site.
“Many members of the Poshmark community are proud pet owners, myself included, and it’s important that our social marketplace addresses the needs of the entire family,” said Tracy Sun, Co-Founder and SVP of New Markets at Poshmark in a statement. “We’re excited to offer pet owners a fun and social way to shop, sell and connect in a way that builds community, considers personal styles and budgets, and drives sustainability.”
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