To harness the power of personalization and retain a loyal customer base, Pieroguys Pierogies has partnered with Affinity Solutions, a card-linked offer and transaction-enabled marketing solution provider. Since 2007, Pieroguys Pierogies has established a loyal following in the Midwest. However, the ever-evolving partnership with Affinity will help the brand create more engaging marketing campaigns across channels to increase awareness nationwide, said Frank Gazella, President and CEO of Pieroguys Pierogies, in an interview with Retail TouchPoints.
“At Pieroguys Pierogies, we continually are striving to grow our business,” Gazella said. “More importantly, though, we constantly are working to establish our marketing strategies and create a seamless marketing message across channels. Affinity Solutions has helped us connect those dots and promote our brand in new, compelling ways.”
By leveraging data monitoring and analytics solutions from Affinity, Pieroguys Pierogies now is equipped to pinpoint customers subscribed to its rewards and incentive programs. As a result, the brand can determine the average order value of every customer, analyze purchasing patterns and identify past deals and offers that have been redeemed. These more in-depth data points will ensure Pieroguys Pierogies is leveraging optimal marketing campaigns and offers to acquire new customers, drive incremental transactions and increase customer loyalty.
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“Our company’s accelerated growth and popularity has been fueled by an extremely loyal and vocal customer base that isn’t shy about spreading the gospel to others, or offering us candid feedback about what we’re doing well and areas for improvement,” Gazella said. “Our partnership with Affinity Solutions is an excellent vehicle to drive new legions of Pieroguys fans. Their approach is also in strong alignment with our integrated marketing strategy, which leans heavily on social media and other digital marketing channels to connect with our supporters in meaningful and engaging ways.”
