Pier 1 Imports has opened a “life-size pop-up storybook” holiday shopping experience in New York City’s SoHo neighborhood that will remain open from Dec. 2 to Dec. 6.
As part of the Pier 1 pop-up experience, people can walk through a storybook to preview scenes and vignettes based on some of the retailer’s holiday-themed merchandise collections, including Plaid Tidings, Frosted Noel, Home Sweet Holiday and Champagne Shimmer. The experience will include music from Mariah Carey, featuring a nod to her hit single, “All I Want For Christmas Is You.”
In accordance with the pop-up theme, Pier 1 partnered with engineer Bruce Foster to create a limited edition, holiday pop-up catalog, designed to inspire consumers looking to make holiday purchases at the retailer. The catalog is being mailed to select customers, although the retailer lists no criteria for which customers will receive it.
“Pier 1 Imports is at its best during the holiday season with the latest design trends and fresh takes on traditional favorites,” said Eric Hunter, EVP of Marketing at Pier 1 Imports. “Pier 1 Imports offers something for everyone each season, and this year we wanted to showcase our one-of-a-kind holiday merchandise in an extraordinary way.”
As part of the social inspiration, the retailer has attached a hashtag to the experiences: #Pier1PopUp.