Pier 1 Imports has officially been relaunched as an internet-first retailer selling home furnishings and accessories online. The brand had liquidated all 940 of its brick-and-mortar stores earlier this year after failing to emerge from bankruptcy, and sold its intellectual property and ecommerce business assets to Retail Ecommerce Ventures (REV) in July 2020. The investment firm acquired the rights to Pier 1’s trademark name, intellectual property, data and various ecommerce-related assets for $31 million.
REV retained veteran Pier 1 buyers to re-engage with vendors and bring back popular merchandise, hiring 15 of the retailer’s buying, marketing and customer-support personnel. The investment firm then worked on revamping the site functionality of Pier1.com.
The relaunched online store now offers hundreds of familiar SKUs in categories such as holiday and seasonal, furniture, pillows and cushions, dining and entertaining, décor, lighting and candles, rugs, curtains, bed and bath and outdoor.
“We have made tremendous progress in revamping the site, with much-improved discovery, filtering and search capabilities,” said Tai Lopez, Executive Chairman and Co-founder of REV in a statement. “In addition to completely redesigning the look, feel and functionality of Pier1.com, we’re sharply focused on the mobile side, with iPhone and Android apps coming in Q1 of 2021.”
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