PetSmart will host free in-store Valentine’s Day parties at its stores for pet parents and their dogs, cats and small animals this Feb. 14 from 12 noon to 2 p.m. In addition to a Valentine’s Day collection, the events will include yummy giveaways, custom Valentine’s Day cards and adorable photo ops with the help of PetSmart associates.
The retailer also provided tips for helping pets be camera-ready when it’s time for their close-up:
- Practice makes purr-fect: Take photos at home ahead of time to ease any picture-day jitters and introduce pets to their new accessory or outfit ahead of time;
- Dress for the occasion: Accessories include pajamas, a cozy robe or a simple collar or bandana. Pet parents can spoil their pup with a Valentine’s Day special that includes premium shampoo, brightening face wash, seasonal spritz, a bandana and coupon;
- Get their energy out: A quick play session or lap around the store can help pets get their energy out so they are more relaxed during photo time;
- Keep pets focused (and smiling) during their photo session by holding their attention with a favorite toy; and
- Spoil them afterwards: As a post-photo reward, have something new on hand like an extra special treat to give them some extra love for being the best Valentine.
PetSmart had introduced monthly birthday and “gotcha” day bashes in stores nationwide in September 2025.
