Pet Valu will deploy solutions from Relex to enhance pricing and promotions planning processes in its 780+ retail locations across Canada as well as its digital channels. Pet Valu’s implementation partner Logic will provide program management, change management and data integration services.
“As we commence the transformation of our merchandising systems, we believe there is an opportunity to enhance the way we design, execute and measure the effectiveness of pricing and promotions,” said Kendalee MacKay, Chief Merchandising Officer at Pet Valu in a statement. “We believe Relex’s solutions will enable us to create innovative, insight-driven strategies that continuously improve our projected outcomes.”
“Promotions and price planning is a critical task for any retailer — and the pet supply space is certainly no exception,” said Keith Adams, SVP of North America at Relex Solutions in a statement. “Consumers’ needs for their four-legged family members are continually changing, and Relex can help Pet Valu understand and plan for those demand shifts.”
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