Advertisement

Personalization Drives 19% Order Value Increase For SwimOutlet

SwimOutlet has harnessed the personalization solutions of RichRelevance to enhance its e-Commerce sites. The broad product portfolio on the retailer’s site, which encompasses both casual and competitive swimwear and accessories, makes personalization a vital aspect of the shopping experience, according to Alexander Sienkiewicz, CMO of SwimOutlet.

“Because we’re serving so many different demographics in the swimming vertical, without personalization it’s really hard to provide a tailored experience for the customer,” said Sienkiewicz in an interview with Retail TouchPoints. “We utilize one-to-one personalization through RichRelevance’s technology to provide relevant product recommendations so that we’re not serving a one-size-fits all experience on our site.”

The retailer uses first party shopper behavior collected by RichRelevance to drive its personalization efforts, delving into shopping and buying patterns in order to tell lifestyle shoppers from performance swim shoppers. The effort has been successful, driving a 19% increase in average order value and an 18% increase in items per order in the checkout view cart experience to-date in 2018. The retailer integrates personalization into every step along the shopper journey, from emails to the desktop and mobile web sites.

“Customers are adding more items to the cart after they find what’s relevant to them,” said Sienkiewicz. “We’re effectively upselling and cross-selling more effectively.”

Advertisement

The retailer also is looking into the RichRelevance Xen AI platform, which gives retailers more control over their personalization efforts. The software’s features include:

  • Strategies that drive every decision on every item placement;
  • Rule selection evaluation for areas including segment, context and type;
  • Overall placement performance for aspects such as attribution, views, clicks and revenue; and
  • Content performance rankings.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: