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Omnichannel POS Solution Bridges Online-Offline Service Gap

Cegid logoThe new “Shopping” omnichannel point-of-sale solution from Cegid is designed to unlock actionable intelligence for retail associates about a customer’s online journey prior to their visit. With this information, staff members can offer a range of omnichannel services to shoppers while they are in the store.

“Shopping” allows store personnel to help customers complete an online purchase in-store, reserve an item online and fulfill click-and-collect orders. Associates can order an item that may be out-of-stock or not available in a particular store and offer customers a range of delivery options, such direct shipping to their home.

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Vilebrequin, the luxury lifestyle brand with 144 boutiques around the world, piloted the Shopping system last fall.

“We make about 50% of our revenue during the summer in stores with limited sales floor space,” said Christian Roche, CIO of Vilebrequin in a statement. “Thanks to ‘Shopping,’ our sales associates can access the shoppers’ online and in-store order history and use the digital catalog to suggest items that are not in-stock in the store, arranging delivery to another store or the customer’s home.”

The Cegid POS solution performs the checkout function on both fixed and mobile devices. More than half (57%) of shoppers in a global shopper study by Zebra said the use of tablets by store associates improves their overall shopping experience.

Through the system’s Clienteling feature, associates receive a 360-degree view of a specific customer’s shopping journey, including online and social data, purchase history and more. This allows for highly personalized customer service that can significantly boost engagement and sales. Shopping’s Cataloging capability provides associates with an extensive digital database of product data, customer feedback, images and on-hand inventory for all items.

“Our new Shopping POS software provides retail store associates with all the tools they need to better serve the customer and transform sales interactions,” said Donna Armstrong, COO for Cegid North America in a statement. “It closes the growing digital divide between today’s connected consumers and retailers within brick-and-mortar.”

The Shopping POS solution, available via an on-premise system or as a Software-as-a-Service (SaaS) subscription model, will make its debut at the National Retail Federation (NRF) Big Show in New York Jan. 14-16.

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