Advertisement

NRF: Food Purchases Will Heat Up On July 4th

Good news for food and party goods retailers: Consumers will be celebrating the July 4th holiday by firing up their barbecues over the long weekend.

More than 153 million Americans will spend their weekend grilling, spending an estimated $6.2 billion on total food consumption, according to the National Retail Federation (NRF) 2014 Independence Day Survey, conducted by Prosper Insights & Analytics. Each household will spend approximately $68.16 to stock up on burgers, snacks, sodas, and more, for the occasion.

Beyond their own festivities, Americans celebrating Independence Day plan to attend fireworks shows (105 million) and parades (27 million).  

Advertisement

But an all-time high number of consumers will be hitting the road for a vacation during the holiday weekend, with approximately 13.7% of all respondents (32 million) planning to leave town. Despite volatile gas prices, more than 70% of consumers said that gas prices would not affect their holiday spending, compared to 65% in 2013. 

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: