Advertisement

Nordstrom Digital Sales Rise 23% In Q2, Now Accounting For 34% Of All Sales

Digital sales led a strong quarter at Nordstrom, rising 23% in Q2 2018, up from a 20% increase in Q2 2017. Digital sales now account for 34% of all sales at the retailer, up from 29% a year ago. Other highlights of the financial results include:

  • Comparable sales increased 4.1% at full-price locations, such as Nordstrom and Trunk Club;
  • Comparable sales at off-price locations, including Nordstrom Rack, were up 4%;
  • Net revenue was $4.1 billion, up 7.1%; and
  • Fiscal 2018 adjusted earnings per share (EPS) reached $3.50 to $3.65.

The retailer’s loyalty program was part of the growth: Nordstrom Rewards shoppers represented 58% of all sales during the quarter, up from 56% in 2017. The company’s anniversary sale was also a success, with the first day’s digital demand surpassing the previous record by 80%.

Advertisement

The good quarter was a reversal of Q1 2018, when disappointing results resulted in a 10% stock price dip. The retailer also was coming off a failed bid to be taken private by members of its founding family.

Nordstrom continues to reinvent itself through new initiatives, including plans to open nine Casper mattress stores-within-a-store. The retailer’s digital initiatives include the acquisition of two tech startups: BevyUp, a platform that helps sales associates communicate with each other, and MessageYes, a solution that enables retailers and brands to text their customers and ultimately, let them make purchases from their phones.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: