New Health Food Retailer Opts For Environmentally Friendly ESLs

bfresh, a small format health food retailer that targets urban neighborhood populations, has selected Pricer to roll out its system of Electronic Shelf Labels (ESL). The retailer, which was created by Fresh Formats, an Ahold Delhaize company, is focusing on customer service and operational efficiency, and plans to deploy the ESLs to support its staff and better serve its customers.

“We have learned that shoppers view electronic shelf labels as being ‘tech savvy’ and environmentally friendly – two things that boost our brand perception,” said Michel de Fontaine, VP of IT for Fresh Formats in a statement. “The Pricer ESL system is fast, reliable and intuitive to work with.”

Additionally, Fontaine said the company plans on utilizing additional Pricer benefits, such as its Click and Collect solution, which identifies the position of the ESL for associates collecting buy online, pick up in-store orders.


bfresh is in its pilot stage and is currently operating two stores, in Brighton, Mass. and Allston, Mass. 

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