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Carrefour City Implements ESLs Into Grocery Concept Store

French convenience store chain Carrefour City has launched its first urban grocery concept store in Paris. Designed to expand the brand’s organic, fresh and snacking product range, it includes features such as a post office, laundry services, pickup and delivery services, a neighborhood meeting place and a delicatessen.

Carrefour City has placed 7,000 Pricer SMARTTAG HD electronic shelf labels (ESLs) within the store, highlighting fresh foods within the fruit and vegetable department.

The labels are designed to:

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  • Display the right price for the consumer at the right time;

  • Bring more information directly to the shelf edge;

  • Highlight products with label flash for compliance; and

  • Leverage targeted promotions.

“The choice has been naturally directed towards the reliability and scalability of the Pricer platform in a crowded environment, but also to the fact that Pricer Electronic Shelf Labels perfectly meet the digitizing aspirations of Carrefour City in reducing shrinkage with optimal pricing,” said Charles Jackson, CEO of Pricer in a statement.

 

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