German Hypermarket Goes Digital With ESLs

Hypermarket retailer Kaufland Group has chosen digital display solutions provider Displaydata to supply its stores across Europe with Electronic Shelf Edge Labels (ESLs). Kaufland currently operates more than 650 hypermarkets in Germany. The markets focus on selling fresh produce, dairy and meats, as well as electrical appliances, textiles, toys and seasonal products.

Displaydata’s ESLs will provide Kaufland with more than just a signboard for pricing and product data. The vendor’s technology also can double as a beacon and also notify sales associates when a product needs restocking.

Other retailers leveraging Displaydata include COOP Denmark and ORANGE Slovakia. 


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