Advertisement

Mexican Convenience Store Chain Goes All-In With Price Optimization

The OXXO convenience store chain will now be able to deliver more focused price updates, with its adoption of the Revionics Price Suite for its 15,000+ stores across Mexico. The retailer has entered into a license agreement with the price optimization software provider to automate its pricing and help drive increased unit sales, while also aiming to:

  • Sustain margins and profitability;
  • Maintain competitive positioning and drive targeted key value items; and
  • Empower category managers and make the pricing team a more strategic partner to the business owners.

The retailer also will leverage Revionics’ optional analytical services, such as Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering.

“As we continue to focus on better efficiency and automation companywide while delivering more customer-centric and competitive pricing, we wanted price optimization that leverages a science-based approach utilizing diverse data sources to drive customer loyalty and deliver bottom-line results,” said Pedro Esquivel, Director of Marketing and Commercial Strategy at OXXO in a statement. “With Revionics, we found all of those capabilities plus the added value of a vendor with a very partner-driven approach that focuses on the long-term health of the relationship.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: