Macy’s Expands Sustainability Efforts After Raising $1.5M During Earth Month

Macy’s Expands Sustainability Efforts After Raising $1.5M During Earth Month
Photo courtesy of Macy's

Through its Earth Month partnership with Trust for Public Land (TPL), Macy’s raised $1.5 million, and now the retailer has increased its sustainability initiatives by partnering with nonprofit organizations Better Cotton and HERProject. During the month of April, Macy’s encouraged customers to round up their purchases and donate their change — up to $.99 — or donate online at to support TPL’s Community Schoolyards projects, which seeks to transform run-down public parks into green spaces.

Macy’s also revealed expansions of sustainability initiatives including:

  • Bolstering the Macy’s Mission Every One social purpose platform through increased used of sustainably sourced raw materials and fibers — such as cotton, synthetic and wood-based materials — in its Macy’s exclusive brands;
  • Joining Better Cotton to support its goal of using 100% preferred materials in its exclusive brands by 2030;
  • Partnering with the Business for Social Responsibility’s HERProject to empower and improve the well-being and economic potential of women who work in the company’s factories around the globe;
  • Working with Give Back Box to promote circularity by encouraging Macy’s customers to repurpose the retailer’s shipping boxes to donate and recycle unwanted clothing free of charge through June; and
  • Promoting its site page that identifies independently certified Earth-friendly products.

“Macy’s is proud to join Better Cotton as we continue to take concrete steps toward achieving sustainability production goals with our private brands,” said Keelin Evans, VP of Sustainability at Macy’s, Inc. in a statement. “As we build on the public commitments outlined in our social purpose platform, we are leveraging key partnerships like Better Cotton to help us attain our sustainability goals throughout our value chain.”


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