Macy’s will offer PayPal as a payment option for consumers shopping in stores, online and through its mobile properties by the end of September 2015.
Customers will be able to use PayPal in all Macy’s and Bloomingdale’s, Macy’s Backstage and Bloomingdale’s Outlet locations, according to Robert Clarkson, VP Large Enterprise Retail Sales and Partnerships at PayPal, who delivered the news via a blog post. The integration also will enable Macy’s customers to check out more quickly and securely online or via mobile using the PayPal button. The PayPal function also includes a One Touch feature, so shoppers who opt in can complete online transactions without having to type in any payment credentials, usernames or passwords.
In-store shoppers can complete transactions via the Payment Code feature on the PayPal app or through the Macy’s app. With Payment Code, consumers can “check in” to Macy’s stores with their mobile device and scan the app’s QR code to complete the purchase.
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Macy’s recently started revamping its omnichannel optimization strategy, and announced plans to close between 35 and 40 underperforming stores in early 2016.
