LUX Beauty Boutique Launches In-Store Mobile Payment

LUX Beauty Boutique
, an apothecary in Edmonton Alberta, Canada, has implemented SelfPay, an in-aisle commerce application from Digital Retail Apps.

Consumers who use SelfPay at the LUX Beauty Boutique will be able to access detailed product information and purchase products using their mobile devices. As a result, shoppers can skip waiting in long lines, and complete their transactions quickly and seamlessly.

“Nothing stresses me out more than seeing frustrated faces in a slow-moving line,” said Jennifer Grimm, Owner and Chief Visionary Officer of LUX Beauty Boutique. “We are thrilled to launch SelfPay in time for the holiday rush and offer clients the ability to skip the line during the hectic shopping season.”


The SelfPay app is available for download on the Apple App Store for all iOS7 users. An Android version of the app is expected to be released in early 2014.

To complete the implementation, Digital Retail Apps collaborated with Vend, a cloud-based POS provider, to integrate all product information. Beanstream, a Digital Retail Apps payment partner, also helped ensure LUX could remain with its existing payment processor while still enabling consumers to purchase items using the SelfPay app.

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