360mobile is designed to integrate real-time competitor pricing information with a retailer’s existing processes and systems. Using the solution, store employees will be empowered to better anticipate and respond to inquiries regarding discounts and price matching. The solution is available on Android and iOS devices.
“The entire buying process has changed – from where customers do their research to where they’re influenced to where, when, and how they ultimately buy,” said Sean Wilson, VP of Merchandising Operations at Best Buy Canada. “360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.”
Best Buy Canada and 360pi collaborated to develop 360mobile in order to improve the shopping experience, as well as build trust and loyalty among current and prospective customers.