Levi Strauss & Co. (LS&Co.) and Goodwill have created a program in which customers can donate used clothing and shoes, by using free shipping labels available on the U.S. e-Commerce sites for the Levi’s and Dockers brands.
During the holiday season, LS&Co. will contribute $5 to Goodwill for every box of donated clothing shipped, donating up to $50,000 in total (with a guaranteed minimum of $25,000). On Giving Tuesday (Dec. 1, 2015), LS&Co. will double its contribution to $10 for every free shipping label printed and shipped. Donations will be sent to the nearest participating Goodwill location.
The promotion is an extension of the Give Back Box program, which is designed to enable people to donate old clothes and household items while at the same time recycling cardboard boxes.
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The new program aims to reduce the clothing, other textiles and shoes that go to landfills. Goodwill alone diverted more than three billion pounds of donated goods from landfills last year.
“Imagine if each of the hundreds of millions of packages shipped this holiday season also became an opportunity to keep clothing out of a landfill and support jobs for people in the community — the impact would be remarkable.” said Michael Kobori, VP of Sustainability at Levi Strauss & Co. “Ultimately, we hope to make recycling clothing as natural for the consumer as recycling a can or bottle. Making it even easier to donate to Goodwill will help shift consumer behavior and extend the life of clothing and other items.”
