The luxury dinnerware retailer Lenox, known for its namesake brand and designer lines such as Dansk, Marchesa and kate spade new york, saw a healthy 26% boost in sales during the holiday 2015. The retailer leveraged e-Commerce improvements that were facilitated by its adoption of Oracle Commerce.
Lenox implemented the Oracle solution when it re-launched its e-Commerce site in early 2015, seeking to improve search results, recommendations and targeted promotions. The retailer faced a true test at the beginning of the holiday season, when Oracle enabled Lenox to respond faster to market demand with stronger pricing strategies.
“Since Black Friday, we were able to implement a more robust and enhanced promotional strategy, and have achieved a dramatic lift just based on the fact that we can promote at the product level,” said Mario A. Castano, VP of e-Commerce Implementation for Lenox. “Using Oracle, our peak period outpaced sales the last two years by 26%.”
Advertisement
Lenox also was able to simplify its promotions by exempting designer items from sales without time-consuming manipulation. The retailer also took advantage of the Oracle Commerce customer service console functionality to streamline call center operations and provide sales reps with comprehensive customer purchase histories.
National Pen is another retailer that has experienced positive results with Oracle.
