Private luxury products group Labelux is using the Adaptive Media Platform (AMP) from Amplience to facilitate personalization and create richer media experiences across its brands.
Labelux already has implemented Amplience for two of its subsidiaries: Italian accessories company Zagliani and footwear brand Jimmy Choo’s Choo World. The technology also is scheduled to roll out to Labelux’s Belstaff and Bally brands in 2014.
Nicola Becerra, Digital Production Manager at Labelux, noted: “The Amplience Adaptive Media Platform enables us to maintain the richness of content and quality of experience that engages our customers, as well as create and deliver these interactive experiences across all channels far more quickly and cost effectively than alternative technologies.”
Advertisement
