Instacart is enhancing its partnership with Peacock with the launch of a custom, curated cart experience based on the new Bravo reality series The Valley. Cast members of the show, which debuted in March 2024, were once nightlife regulars who are now dealing with home ownership, kids and backyard barbecues. The Instacart x The Valley Block Party Cart gives fans a shoppable experience, allowing them to engage with the series via offerings including:
- Chicken wings, chicken tenders, fish sticks and meatless options;
- Hummus, guacamole and veggie trays;
- Applesauce and baby snacks;
- Sodas, juices and probiotic sodas;
- Ibuprofen, Emergen-c and foam earplugs.
In November 2023 Instacart added Peacock to its Instacart+ membership bundle, and earlier this month Instacart expanded its partnership with Peacock parent company NBCUniversal with the inclusion of a retail media workstream for Instacart’s CPG advertisers.
Advertisement
