Peacock

NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special

NBCUniversal is bringing its “Virtual Concessions” ecommerce ad capability — which launched this summer during the Paris Olympics — to its holiday…

Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special

Participants and onlookers at the annual Macy’s Thanksgiving Day Parade look set to get wet tomorrow, but one person will be staying…

New Simon Campaign Touts Malls’ Multi-Generational Appeal

Mall operator Simon has unveiled its Meet Me @themall campaign, blending ’80s and ’90s nostalgia to capture Gen Z’s enthusiasm for in-person…

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart…

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers…

Instacart Curates Shoppable Cart Inspired by ‘The Valley’ TV Show

Instacart is enhancing its partnership with Peacock with the launch of a custom, curated cart experience based on the new Bravo reality…

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to…

MNTN Performance TV

Performance marketers need a new channel to drive scalable performance. Search and social alone are not as reliable as they once were…

Instacart Adds Free Peacock Subscription to Membership Bundle

Grocery delivery service Instacart has teamed up with NBCUniversal’s streaming TV service Peacock to offer Peacock Premium to all Instacart+ members in the U.S. at…

NBCU Taps Walmart for Latest Shoppable TV Integration

NBCUniversal has teamed up with Walmart in a new commerce partnership that will allow Bravo fans to shop during programming on the…

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in China. But so far…

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Editor’s Note: As 2023 comes to an end, we are highlighting some of our most-read content of the year. We look forward…

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Peacock

NBCU Brings Shoppable Ads to Rockefeller Center Tree Lighting Special

Macy’s Capitalizes on Parade Fervor with ‘Parade of Deals’ Shoppable Streaming Special

New Simon Campaign Touts Malls’ Multi-Generational Appeal

Three Tactics for Optimizing CTV Success

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart Curates Shoppable Cart Inspired by ‘The Valley’ TV Show

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

MNTN Performance TV

Instacart Adds Free Peacock Subscription to Membership Bundle

NBCU Taps Walmart for Latest Shoppable TV Integration

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

Decoding the Subtle Messages Sent by a Product’s Packaging

Shoptalk 2025

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Outdoor Retailer Summer & ODI

CommerceNext

FUTR North America

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