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IKEA To Open First Urban-Focused Store In NYC

IKEA To Open First Urban-Focused Store In NYC

IKEA will open its first-ever U.S. city center store in Manhattan in spring 2019. The IKEA Planning Studio, which will offer products designed for urban living and small spaces, will be the first of 30 of these stores scheduled to open over the next three years.

The concept will emphasize product delivery, giving shoppers an opportunity to explore the inventory and select what they need before having it delivered to their homes. Shoppers will also have access to the TaskRabbit service, which lets them book a “Tasker” to assemble their purchases as soon as one day later.

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“We recognize that we are in a rapidly changing retail environment, and to be fit for long-term growth, IKEA is transforming in a way that lets us meet our customers where they are,” said Lars Petersson, Country Manager, IKEA Retail U.S. in a statement. “New York City is the natural choice to open the first city center store – the most vibrant, dynamic city in the U.S., and the epicenter of retail, business and culture.”

The small-format expansion comes at a time of transition for IKEA, which plans to eliminate 7,500 jobs globally that the retailer expects to become redundant over the next three years. The cuts will be offset by the creation of 11,500 new jobs, which include the positions created by the IKEA Planning Studio stores, as well as new locations in San Antonio, Texas and Norfolk, Va. planned for 2019.

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