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IBM Integrates Pitney Bowes Location Data Into Analytics Platforms

To deliver deeper location-based insights for enhanced customer experiences, IBM will incorporate the world boundaries location-based data from Pitney Bowes, to supplement the geospatial capabilities of the IBM Cognos Analytics and IBM Watson Analytics platforms.

Retailers and other businesses are using location intelligence to better communicate with customers, create more targeted promotions, and promote sophisticated cross-selling opportunities via mobile and social platforms. Geographic boundary data, such as city and state borders, underpins many of these location-based initiatives.

“Working with Pitney Bowes, we will be able to unlock insights tied to location and geographies, which has applicability across a wide range of use cases and industries,” said Marc Altshuller, General Manager of Business Analytics at IBM in a statement. “Cognos Analytics and Watson Analytics customers will be able to leverage these integrated capabilities without special geospatial skills, bringing geospatial analytics to business analysts and executives.”

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