, a category optimization solutions provider, launched Demand Signal Analytics (DSA) at the NRF Big Show 2014
. The solution is designed to enable retailers and vendor partners to predict the impact of changes in product availability on sales of other items.
Using current and historical basket- level transactional data and category adjacency analysis, DSA calculates the percentage of likely demand transferred to other products if an item is not available.
“Until now, it has been almost impossible for retailers to anticipate product demand transfer across the channel,” said Mike Humphreys, CTO of Galleria. “With our Demand Signal Analytics, retailers can effortlessly mine Big Data through the elevated perspective of true basket performance in order to understand and predict instances of product substitutions that mirror omnichannel consumer behavior.”