Galleria, a provider of retail and supplier category optimization solutions, will now offer Esri location intelligence as part of its Behavioral Cluster Planning (BCP) “Xtreme” solution. With the updated solution, merchandisers can better understand customer behaviors and, in turn, better cluster stores and balance workload with sales and margins.
“Often, retailers have limited or no visibility into external factors that affect demand,” said Kent Smith, VP of Business Development for Galleria North America. “Knowing how the presence of coffee shops impacts gourmet sales, how the positioning of hospitals correlates to flower sales, and how sports clubs can drive a different pattern of sales in athletic apparel is invaluable. The combination of Galleria’s BCP and Esri’s TapestrySM Segmentation data and location analytics will allow retailers to truly understand why things happen where they do. Fusing these incredible insights represents the ‘missing link’ in analysis.”
Using the Esri location platform and Tapestry lifestyle data, retailers will be positioned to learn more about store neighborhoods and track data from other businesses and institutions.
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