The new ecommerce platform Furniture.com is seeking to enhance the furniture-buying process for consumers by offering a “one-stop-shop” approach that includes design guidance and tools to help them find furniture across many top retailers. Participating retailers include Bloomingdale’s, American Signature Furniture and Rooms to Go; the latter company is a Furniture.com backer.
“Consumers are frustrated with the current furniture-buying process, and retailers are eager for solutions that drive foot traffic and sales,” said Alex Seaman, SVP and Co-founder of Furniture.com in a statement. “Our platform simplifies the journey for consumers — helping them find their ideal pieces faster — then delivers these high-intent shoppers directly to partnering retailers to close the sale.”
Using a combination of AI-driven personalization, robust discovery tools and strategic retail partnerships, the platform’s goal is to streamline and enhance the furniture shopping experience.
Once consumers have refined what they want on Furniture.com and landed in a participating retailers’ store or ecommerce site, they’re very likely to make a purchase, according to Furniture.com.
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“From creating AI-powered visualization to investing in semantic search, we’re building tools that are transforming how people find furniture,” said Dan Bennett, Chief Marketing Officer at Furniture.com in a statement. “Our mission is to be the go-to destination for future inspiration, discover and purchase.”
Future plans for Furniture.com include leveraging augmented reality, deep learning and recommendation engines as it seeks to expand its presence across the U.S.
“Our team’s dual expertise in technology and furniture retail is our secret sauce and a big differentiator from a lot of the other tools out there,” said Seaman. “We’re a technology business with the DNA of a furniture retailer.” In fact, the company said approximately two-thirds of its team is focused on engineering, product development and data science.
