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Fred Segal Opens Sunset Strip-Themed Pop-Up

Fred Segal Opens Sunset Strip-Themed Pop-Up

Clothing and accessories retailer Fred Segal opened “Rock ‘n Roll Holy Land,” a Sunset Strip-themed retail experience, at its store in West Hollywood, Calif. in partnership with Mastercard. The exhibit and pop-up store will offer a glimpse into the history of Sunset Strip and feature merchandise from MadeWorn, an apparel designer.

The store features a curated selection or more than 300 vintage and custom garments, while digital display window technology enables shoppers to browse and interact with merchandise even when the location is closed. Shoppers can choose products and make purchases from their phones, with selected items shipped to their homes.

“For over 50 years, Fred Segal has led the way in experiential retail and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, President of Fred Segal in a statement. “Partnering with Mastercard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”

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Rock ‘n Roll Holy Land is the first in a series of activations that Mastercard will collaborate on with Fred Segal, and will be open April 11 through May 6, 2018. Additionally, Mastercard is working with Snapchat to offer unique experiences for cardholders by connecting Snapcodes directly to retail moments.

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