eBay has relaunched Shopping.com, a price comparison web site it purchased in 2005, as an e-Commerce advertising network. The new eBay Commerce Network is designed to enable merchants and publishers to advertise across eBay and hundreds of other web sites using a single campaign, according to an Internet Retailer article.
The rebranded Shopping.com tool now distributes a retailer’s product listing across sites including Bing, comparison shopping engines, content sites and e-marketplaces, noted Kristy Troup, GM of U.S. Business at the eBay Commerce Network.
Through the use of a single product listing feed, the eBay Commerce Network allows retailers to reach consumers throughout the shopping process, from product research to finalizing the purchase. In addition, shoppers can review a product on content sites then click to the buy page of an advertising retailer. This same product can be accessed on a product listing or comparison shopping site, and through Bing and eBay.com.
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“eBay is investing in eBay Commerce Network with improved campaign management tools to help retailers manage their cost per click bids and produce the highest click-through rates and sales,” said Troup. “We’re investing in the network and committed to growing it.”
Troup added that the eBay Commerce Network can give 4,000 merchants access to sites that provide real-time access to services, products, features and merchants to approximately 200 million monthly page views.
