Digital marketing solutions provider, e-Dialog, recently introduced Conversation Manager within its Precision Central™ Marketing Suite. The new solution is fully integrated into the e-Dialog Precision Central Marketing Suite, and offers retailers the ability to use existing data to drive list segments through a particular marketing sequence, such as profile data, event data or random audience splits for testing. Conversation Manager allows retailers the ability to create and deploy multi-touch customer lifecycle campaigns via its user-friendly interface. “Conversation Manager is a great example of how e-Dialog is executing on our vision to provide marketers with more efficient ways to develop and implement highly complex targeted campaigns,” said Christian Wright, CTO and GM of North America, e-Dialog. “This tool simplifies the campaign development process, giving marketers complete control over how they engage with customers.” In June 2011, e-Dialog announced a partnership with Travel Holdings, a travel inventory supplier, to improve campaign relevance and efficiency while also driving new customer acquisition.
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