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Dr. Martens Hits the Stage with Immersive Experience Pop-Up at Nordstrom NYC

Nordstrom NYC has opened a Dr. Martens pop-up inspired by new music, complete with trusses, stage lighting and graffiti.

The exclusive experience, part of the revolving Center Stage platform at the Nordstrom NYC flagship in midtown Manhattan, runs through Nov. 7, 2021 and features two exclusive styles and three limited edition styles of Dr. Martens footwear.

A live musical performance by New York-based alternative band Sunflower Bean kicks off the shop’s opening on Oct. 15, and the concert will be livestreamed on @NordstromNYC and @drmartensusa.

“We deeply value and learn from the best-in-class customer connectivity and market-leading services that Nordstrom is known for across the industry,” said Lisa Kim, VP, Dr. Martens Wholesale in a statement. “Dr. Martens is proud to launch our Nordstrom Center Stage collaboration, celebrating our strengthened brand presence and creating a special Dr. Martens experience to further our consumer connection in Nordstrom NYC.”

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The extended merchandise selection and elements of the pop-up will be available at Nordstrom.com, as well as at Nordstrom locations in Tigard, Ore; Murray, Utah; and California locations in Los Angeles, Brea, Costa Mesa and Roseville.

In September, Nordstrom NYC added a two-story Nordstrom Home retail space to the store.

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