How can retailers use technology to boost conversion and increase basket size? Sutherland Global Services helped one of its Fortune 500 clients increase conversions by 10% and basket size by 7% with its Customer Engagement Management Platform, being demoed at NRF booth #555 next week.
By focusing on personalizing the experience, Sutherland is showcasing a dashboard that uses analytics to identify personal recommendations based on real-time activities.
A “technology agnostic solution,” the Sutherland platform “can be tailored for all leading CRM software,” said Howard Cohn, SVP, Retail. “Retailers will see that by leveraging a variety of data from different sources, they can gather the most relevant analytical insights and determine next best actions.”
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Sutherland also is venturing into robotics with the introduction of the Robotics Process Automation (RPA) solution to help with retail order processing. The RPA solution is designed to eliminate manual back-office functions and improve operational efficiencies.
