Creative Mobile Technologies (CMT) and VeriFone have teamed up to offer increased mobile payment options in nearly 20,000 yellow and green taxis in New York City. Previously, taxis in the city were equipped with either RideLinQ from CMT or VeriFone’s Way2ride, both of which allowed cab riders to pay fares using their smartphones. The two payment options are now universal in New York City Taxis.
“With this initiative, we heeded the call from our passengers by providing them with new payment tools to enhance the riding experience,” said Jason Poliner, Vice‐Chairman of CMT. “The universal functionality of both apps allows users — for the first time — total freedom to take any of the almost 20,000 taxis and Street Hail Liveries on New York City streets and know that they can pay quickly, confidently, and securely with one app.”
RideLinQ and Way2ride allow users to load multiple payment options into an account, pay fares through their mobile device and review ride history with detailed cab and fare information. The apps work in equipment that is already in the vehicle — removing the burden of running the payment through a driver’s phone or other payment device.
“We purposely built Way2ride on an open API cloud platform to allow developers to easily create apps with secure payment, messaging and other value-added services leveraging VeriFone’s secure mobile commerce network,” said Amos Tamam, SVP of Taxi Systems for VeriFone. “In many ways, this collaboration is a testament to the value of Way2ride’s open platform, which not only allows us to provide passengers with increased payment convenience, but also progress farther with our commerce enablement solutions and integration with other networks.”
The two companies plan to take this collaboration national by implementing cross functionality between the two apps in more cities.