Global lifestyle brand Rebecca Minkoff has partnered with Alipay, a third-party payment platform, to allow Chinese shoppers to use their Alipay Mobile Wallet to make purchases in the retailer’s U.S. stores and e-Commerce site.
The number of Chinese consumers visiting North America is predicted to grow to as many as four million in 2017. The Rebecca Minkoff partnership will allow Chinese travelers to approve transactions in either U.S. dollars or Chinese yuan.
“Chinese travelers represent an important and growing audience for Rebecca Minkoff,” said Uri Minkoff, CEO and Co-Founder of Rebecca Minkoff in a statement. “By offering Alipay, we are ensuring that Chinese shoppers visiting any of our U.S. stores or our web site are met with an exceptional experience that includes the easiest and most familiar payment method for them. We are excited to be able to offer Alipay.”
Alipay just expanded its mobile payment app services in North America in January 2017, seeking to enhance the shopping experience for Chinese consumers traveling to the U.S. and Canada.
“Chinese consumers have become accustomed to our digital lifestyle app and they love to shop for their favorite brands they can’t find at home, and Rebecca Minkoff is one of those brands,” said Souheil Badran, President, Alipay North America in a statement. “By accepting Alipay, Rebecca Minkoff is able to target the right shopper through our Discover platform to ensure that the Chinese consumers can enjoy the best experience in-store or online without any language or payments barriers.”