Infinite Analytics, a machine learning and predictive analytics platform, has released its personalization engine on the Microsoft Dynamics AX platform. The solution was showcased at the NRF Big Show, and has been adopted by Indian lifestyle products retailer Chumbak.
The Infinite Analytics personalization engine is designed to provide an immediate impact on shopper conversion rates and online revenues via the use of proprietary machine learning algorithms.
“We were looking for a partner who would help us in our endeavor of creating personalized journeys for our customers,” said Rajath Kedilaya, Head of Technology at Chumbak in a statement. “Our online business has grown significantly in the last fiscal year and we have seen sessions triple over that period. In the process, due to the nature of our products, we have realized that customer buying patterns vary widely — from impulse to highly considered buys.”
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Additional retail customers of Infinite Analytics include: B2W Digital, BabyOye, Croma Retail, Caratlane, eBay, Future Group, Infibeam, NBA, NDTV Retail and Trendin.
