Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah Ads. Formerly known as Cheetah Ad Platform, the provider offers full-screen vertical video ads that are enhanced by Cheetah’s artificial intelligence expertise.
Cheetah Ads offers diverse global reach, with more than 600 million users from more than 200 countries across Cheetah Mobile’s inventory. These include News Republic, Live.me, Clean Master, and CM Security and partner apps such as musical.ly.
“Cheetah Ads intelligently targets vertical video ads across the entire mobile journey,” said Scarlett Xiao, SVP of Global Marketing and Business Development at Cheetah Mobile in a statement. “Our technology has the power to transform ads into useful and desirable experiences to the delight of both users and brand advertisers.”