mobile ads

Amazon Reportedly Plans Mobile Video Ads Inside Its App

Amazon plans to diversify its ad services with video spots on its smartphone shopping app, according to Bloomberg. The retail giant has…

Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads

Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah Ads. Formerly known as…

Facebook Mobile Ads Generate 72% Higher Returns Than Desktop

Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide a 72% higher return…

Using Mobile Ads To Drive Customers To The Cash Register

The path to purchase has changed with the times. Many marketers still associate mobile ads with mobile commerce, but that’s yesterday’s thinking….

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