rebranding

Simon Rebrands and Expands Online Marketplace Following ‘Phenomenal Growth’

Mall owner Simon has expanded and rebranded its Shop Premium Outlets online marketplace. The site, now called ShopSimon, represents “the next phase…

Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment

Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer is focusing on “authenticity…

Home Depot Rebrands Retail Media Network as Orange Apron Media

The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the…

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The “Long Live the…

Claire’s Reimagines Visual Identity with New Logo, Branding and Activations

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity…

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with…

What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock…

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions…

Rebuilding a Brand to Fit in a Post-Pandemic World

In the spirit of self-reflection and growth, I’ve been challenging my own assumptions, biases and convictions in the wake of the pandemic,…

A.T. Kearney Rebrands Itself To Reflect Emphasis On Collaboration

A.T. Kearney has rebranded itself as Kearney as part of the firm’s new brand messaging, visual identity and approach to communications. The…

DSW Rebrands As Designer Brands, Plans Private Label Offerings

DSW will rebrand itself as Designer Brands, effective April 2, as part of a three-year strategic growth plan. The initiative includes introducing…

Zulily Refreshes Logo, Color Scheme To Optimize Mobile Shopping Experience

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While…

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rebranding

Simon Rebrands and Expands Online Marketplace Following ‘Phenomenal Growth’

Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment

Home Depot Rebrands Retail Media Network as Orange Apron Media

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

Claire’s Reimagines Visual Identity with New Logo, Branding and Activations

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Rebuilding a Brand to Fit in a Post-Pandemic World

A.T. Kearney Rebrands Itself To Reflect Emphasis On Collaboration

DSW Rebrands As Designer Brands, Plans Private Label Offerings

Zulily Refreshes Logo, Color Scheme To Optimize Mobile Shopping Experience

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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