rebranding

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The “Long Live the…

Claire’s Reimagines Visual Identity with New Logo, Branding and Activations

Claire’s has launched Pierced by Claire’s, a reimagining of the retailer’s piercing business that will be supported by a new visual identity…

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with…

What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

While some fallen retailers return as “ghost IPs” that exist only to wring the final few dollars out of their names, Overstock…

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions…

Rebuilding a Brand to Fit in a Post-Pandemic World

In the spirit of self-reflection and growth, I’ve been challenging my own assumptions, biases and convictions in the wake of the pandemic,…

A.T. Kearney Rebrands Itself To Reflect Emphasis On Collaboration

A.T. Kearney has rebranded itself as Kearney as part of the firm’s new brand messaging, visual identity and approach to communications. The…

DSW Rebrands As Designer Brands, Plans Private Label Offerings

DSW will rebrand itself as Designer Brands, effective April 2, as part of a three-year strategic growth plan. The initiative includes introducing…

Zulily Refreshes Logo, Color Scheme To Optimize Mobile Shopping Experience

Retailers often refresh their look to represent a change in the customer experience or evoke a new sense of brand identity. While…

Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads

Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah Ads. Formerly known as…

Padloc Rebrands As Aila Technologies, Receives $4.5 Million In Funding Round

Padloc Inc., a provider of in-store mobile devices, has rebranded itself as Aila Technologies and has received $4.5 million in funding from…

Dunnhumby Rebrands KSS Retail Into Price And Promotion Brand

Customer science and data analytics company dunnhumby has relaunched its KSS Retail business unit, which will now be called the dunnhumby Price…

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rebranding

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

Claire’s Reimagines Visual Identity with New Logo, Branding and Activations

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

What’s In a Name? Overstock CEO on the Value of its Bed Bath & Beyond Rebrand

Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Rebuilding a Brand to Fit in a Post-Pandemic World

A.T. Kearney Rebrands Itself To Reflect Emphasis On Collaboration

DSW Rebrands As Designer Brands, Plans Private Label Offerings

Zulily Refreshes Logo, Color Scheme To Optimize Mobile Shopping Experience

Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads

Padloc Rebrands As Aila Technologies, Receives $4.5 Million In Funding Round

Dunnhumby Rebrands KSS Retail Into Price And Promotion Brand

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

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