A.T. Kearney Rebrands Itself To Reflect Emphasis On Collaboration
A.T. Kearney has rebranded itself as Kearney as part of the firm’s new brand messaging, visual identity and…
News January 10
Latest In: rebranding
DSW Rebrands As Designer Brands, Plans Private Label Offerings
DSW will rebrand itself as Designer Brands, effective April 2, as part of a three-year strategic growth plan.…
News March 20Zulily Refreshes Logo, Color Scheme To Optimize Mobile Shopping Experience
Retailers often refresh their look to represent a change in the customer experience or evoke a new sense…
News February 12Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads
Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah…
News March 2What Abercrombie & Fitch Could Teach Retailers About Rebranding
By Klaudia Tirico, Features Editor Abercrombie & Fitch prototype store – Photo credit: Women’s Wear Daily I remember…
Executive Viewpoints February 21
Padloc Rebrands As Aila Technologies, Receives $4.5 Million In Funding Round
Padloc Inc., a provider of in-store mobile devices, has rebranded itself as Aila Technologies and has received $4.5…
News December 17Dunnhumby Rebrands KSS Retail Into Price And Promotion Brand
Customer science and data analytics company dunnhumby has relaunched its KSS Retail business unit, which will now be…
News October 21Target Rebrands 14 CityTarget And TargetExpress Stores
Starting October 2015, Target will rename all 14 CityTarget and TargetExpress locations as “Target” stores. The stores vary…
News August 5Epicor Retail Spins Off, Rebrands As Aptos
Epicor Retail Solutions has spun off from Epicor Software Corporation into an independent company, which will be known…
News June 17Top Stories
Latest Podcasts
Latest Resources
