Seeking to provide better customer service through improved business processes, Charming Shoppes has selected Oracle Retail solutions. Charming Shoppers is the parent company of Lane Bryant, Lane Bryant Outlet, Fashion Bug and Catherines Plus Sizes.
The plus-size retail company will be implementing a number of Oracle solutions: Oracle Merchandise Operations Management, Oracle Retail Stores, Oracle Fusion Middleware, Oracle E-Business Suite and Oracle Database.
“Charming Shoppes’ mission is to be the plus-size authority for fit, fashion and value, profitably serving as the destination for all of her lifestyle needs, and we are always looking for ways to improve the execution of this mission,” said Michael Barrett, Chief Information Officer and Senior Vice President, Charming Shoppes. “Oracle Retail will help us improve our internal processes, analysis and decision making to manage inventory and deliver assortments that provide a variety of choices for our targeted segments, so we may offer her trend-right, fashion-appropriate, and quality apparel with consistent, great fit offered in multi-channels.”
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