Customers of mission-driven online grocery retailer Misfits Market can now turn their misfit clothes (that is, items that no longer work for them) into credit for their next grocery haul. The grocer has teamed up with ThredUp to launch a Clean Out resale program powered by ThredUp’s resale-as-a-service (RaaS) platform.
While reselling unwanted clothes through your grocer might seem a bit odd, the program works no differently than that of ThredUp’s 50+ other RaaS partners. To participate, customers generate a prepaid shipping label from misfitsmarket.thredup.com, fill any shippable box or bag with apparel, shoes and accessories from any brand, and ship it to ThredUp for free. For items that sell on ThredUp, customers receive Misfits Market credit that can be applied toward their next grocery order. (ThredUp does caution that customers should first check misfitsmarket.com/locations to ensure they are in Misfits Market’s shipping areas.)
Limiting Multiple Types of Waste
In their own ways, both ThredUp and Misfits are dedicated to the same mission: ThredUp wants to rid the world’s landfills of secondhand apparel and accessories, and Misfits aims to do the same with “ugly” produce (think oddly shaped carrots or a strange-looking tomato) and products nearing the end of their shelf life.
“We’re thrilled to be ThredUp’s first grocery partner and to welcome a new community of shoppers who want a more conscious way to enjoy great products without the waste,” said Holly Eagleson, SVP of Brand Marketing at Misfits Market in a statement. “By connecting our work in food rescue with their leadership in circular fashion, we’re making it simpler for everyone to support farmers and small makers and fund more efficient, less wasteful production. It’s a tangible way for customers to see their everyday spending create a measurable impact.”
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“At ThredUp, we believe circularity shouldn’t have silos,” said Alon Rotem, Chief Strategy Officer at ThredUp in a LinkedIn post. “This partnership highlights the versatility of our resale-as-a-service model. We’re providing the end-to-end infrastructure that allows leading DTC brands (regardless of their category) to offer sustainable loyalty programs at scale. Turning ‘fashion waste’ into ‘food funding’ is just the beginning.”
Rotem joined the Retail Remix podcast to share more about ThredUp’s ambitions and recent shifts in the online resale landscape. Listen to the episode below or anywhere you get your podcasts!
