Casper has opened its first permanent store in downtown New York City, joining e-tail disruptors such as Warby Parker, Everlane and Birchbox that have also taken the leap into brick-and-mortar.
The 3,000-square-foot location will allow consumers to not only shop for mattresses, pillows and bedding, but test them out as well. The store will include six “miniature home” installations to encourage shoppers to experience the products — and perhaps even take a nap. Items purchased within the store can be carried out or delivered.
Casper has already changed the way consumers shop for mattresses, from its e-Commerce days to its series of pop-up shops and even its partnership with Target, which led Casper’s 2017 round of funding. The company plans to continue to enhance the customer experience within the permanent store by creating a physical showroom-type space that includes unique experiences and special events.
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