With the technology in place, Carrefour will be able to enhance the in-store shopping experience using indoor navigation, mobile shopping and SmartTAG graphic labels.
“Carrefour came to us six months ago searching for ideas to modernize the shopping experience in their stores,” said Arnaud Lecat, VP Store Solutions at Pricer. “Pricer delivered a solution enabling Carrefour to interact with their customers through their smartphones and the ESLs.”
The 55,000 NFC-enabled ESLs will offer centralized price automation, and give customers access to more product information if they place their NFC-enabled smartphone next to the shelf label. Customers also can use their smartphones to “like” a product on Facebook.