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Capital One Provides Personalized Deals To ShopSavvy Users


Capital One
is partnering with ShopSavvy to deliver personalized offers to ShopSavvy mobile app users while shopping in-store.  When registered Capital One customers search for products within the ShopSavvy platform, they will receive relevant merchant offers in real time. 

Capital One customers can register for the program in three ways: 1) by clicking the link in an email received from Capital One; 2) by tapping the banner ad within ShopSavvy; or 3) by visiting capitalone.shopsavvy.com. To participate, Capital One card holders must agree to link their cards to the ShopSavvy Wallet; share basic credit card information (name, address, card number, expiration date, etc.); and set up a personal profile. After submitting this information, customers automatically will be registered with ShopSavvy Wallet.

To celebrate the kickoff of the initiative, Capital One is offering a $20 rebate on a customer’s first purchase of $40 or more within the ShopSavvy Wallet.

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This partnership follows other recent announcements from Capital One, related to the personalized offers retail space: the company acquired select assets from mobile commerce startup BankOns and data analytics firm Bundle in 2012.

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